13 Essential Steps to Build a Successful Blog

Blogs can be a very rewarding and profitable platform if used effectively, not only it helps paying college, it may turn your passion into a thriving internet businesses online by the time you realized. If you blog with an intent, you can profiting from promoting product and/or services on blogs, when your audiences made purchase without you actually doing any hard selling.

In this article you will learn how to start a successful blogger and make money online with the 13 most essential steps to build successful blog online in internet marketing.

1) Just DO It!

Success waits for no man. Take action is the first key to success. There’s a saying: early birds get the worms. If you start early, you will have better chance to uprising among the fierce competitions compared with a late riser.

For a starter, you can begin your blog immediately with a free blog hosting service such as HubPages with limited earning potential. If you would like to maximize your earning potential, you may give Wealthy Affiliate a try, I don’t say that because I’m the member, WA is an International Affiliate Marketing Training Company that provide course internet marketing online, with over 825,000 helpful, positive and like-minded members in 195 countries around the world!.

Start maximize earning potential with FREE to try. This is the best investment you can make which allows you to begin blogging right away without having invest heavily. If you are someone who is not familiar with scripts, hosting, or programming, WA helps you to build your internet businesses online and show you to buzz your blog with courses internet marketing online. It helps you to focus on how to grow and not the internal maintenance of the blog. The best benefit of starting blog, you have an upside of one day you may realize you are running your own business.

The great thing about a blog is that when your blog traffic grows so does your revenue.

2) Niche

A niche is a targeted product, service, or topic that is narrowly defined. Pick a product, service, or topic which interest you. Pick a niche by looking your surroundings, find a product you truly enthusiastic and/or have knowledge of then write about on a daily basis, or at least, 3 times a week.

You can use keyword research services like Google trends, or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular or not as long as there is a audience for your topic and the topic is well focused then your blog should be successful.

Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your Maine Coon cat can be a niche or a blog about any cat species can be a larger niche market, the number of cat ownership is high enough to get people interested in reading about your cat or anything you had to say about your cat.

Now you have picked a niche…you can even choose to build your audience for a market which an audience does not exist, but first you must take action by building your blog right now.

3) Blog Daily or at least three times a week

This step is a must and not just a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines.

Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful.

To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. Though, there’s a growing trend of successful blogs that are not being updated daily, but they are successful and have a stable audience who continue to visit their blog daily.

Regardless, these blogs are still updated weekly with multiple entries. Until you have a steady audience you should try to update your blog everyday with at least 3 or more weekly entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day.

Give yourself work hours and treat your blog as a job. Think about it: what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Similar analogy applies here…if you don’t update your blog for days or weeks you’ll lose both visitors & search engines to index your site.

4) Traffic

This is not a secret: traffic is Queen whereas “quality” is the King. Make sure your queen is alongside the King for a lucrative internet businesses online internet marketing. You must have some traffic to profit from blogs, but remember, it is the “quality traffic” that will lead you to 6 figure income.

There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, word-of-mouth and social networking platforms. You should always:

  • Use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media.
  • Submit your blog URL address to search engines and blog directories.
  • Submit your RSS/XML URL feed to blog ping services like Feedburner.
  • Share your blog with family, friends, co-workers, associates, and business professionals in addition to Google+ and “fetch as Google“.

Many blogs can be considered as a collection of articles, in this case, you should submit your blog post to top article sites such as hubpages, ezinearticles, articles or buzzle. Once submitted your articles can be picked up and published by others.

The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines.

Imagine your article is popular enough or controversial enough to produce 10,000 visitors  and 10% turned into $20 sales/ea, then, you have a internet business. As a result of surge in traffic, search engines is bound to find your blog in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines.

The small effort of writing a well written article is very rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to as many  article syndicators as possible.

5) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. It may sound crazy but with blogs, people are more interested in what “you” have to say! Most visitors do not comment their 1st, 2nd, or 3rd time. It isn’t surprising at all that some do not comment at all, but are active daily visitors.

Tracking your blog traffic does not have to be overly sophisticated, it can be done from website traffic on your hosting company build in analytic feature call cPanel. Or you can use Google analytic to help you achieve your initial needs.

6) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful.

When writing entry titles and entries use the keywords “strategically” and as often as possible without clogging your site while keeping the blog entertaining, interesting and informative.

7) Multiple blogs

Use multiple blogging accounts (free) to attract more people. The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others.

Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

8) Keep It Simple & Stupid (KISS)

There’s dilemma between google and potential readers. Google prefer articles that are approx 1,500 words but most readers have short attention span. You will be more effective when you try to publish one lengthy article a week for syndication and more short blog posts.

Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, if you are publishing longer articles, make sure the sentence is short and easy for readers.

You do not want to lose your audiences with lengthy articles. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic. Stay keyword-focused.

9) Digital Art

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog.

Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

10) Keep it Personal

A blog is most successful when it is kept personal that’s what it was intended to be when it first being created. Try to include personal experiences relates to the topic of your blog post. Stay away from the business style of writing. Write with a more personal style and use first-person narratives.

Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about tele-transport and you had a blog entry about “paranormal activity” then it would be interesting to your readers if you had a actual picture of the paranormal activity pictures, better yet, including a video of such event being caught on camera.

Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

12) Blog with an intent

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: Pixabay, Kaboompics, or wikipedia images.

13) You’re a Professional

You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Blogger.com, WordPress.org, google+, etc.

When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts.

Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “I have a new home for my blog, please bookmark and follow the link: http://www.YourNewBlogDomainName.com”. This way all returning visitors and new readers should not have any problem finding your new blog domain. Plus, search engines can easily index and crawl your new blog, since your old blog should already be popular with the search engines.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.


Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but your every effort will eventually put you one step closer to start a successful blog and make money. Making money online is not an overnight success like many may think, but this digital world is big enough for many to make money online for it is definitely a foreseeable possibility made many six figure income entrepreneurs. Similarly, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.


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